Chinese high-end suits going global: rooted in foreign markets, clothing industry accelerates' butterfly transformation 'upgrade

China News Service Dalian, December 13th Reporter Yang Yi

Currently, many Chinese clothing brands have "gone global" and are highly sought after in the international market. According to data from the China Chamber of Commerce for Import and Export of Textiles, from January to November 2022, China's clothing exports amounted to 1067.8 billion yuan, a year-on-year increase of 7.0%. In the export of clothing, the global popularity of Chinese high-end suits continues to rise, showcasing the charm of "Made in China" to the world. Chinese formal suit factoryDalian Dayang Group, the largest suit manufacturing enterprise in China, has achieved remarkable results in international competition with the rapid development of digital technology in the digital economy era. Many Chinese clothing enterprises, including Dayang Group, have transformed towards digital intelligent manufacturing. With their pioneering spirit and practice, they have rooted themselves in foreign markets. In the middle of winter, reporters observed up close the transformation of the clothing industry from "Made in China" to "Intelligent Manufacturing in China" on the production line of Dayang Group, feeling the driving force of high-quality economic development.

Rooted in a foreign country - Customized suits are highly sought after overseas Chinese formal suit factory

Entering the Jinzhou factory area of Dayang Group, every aspect of design, production, and other processes is a busy scene. Hu Dongmei, General Manager of Dayang Group, told reporters that customized suits are selling better overseas this year compared to previous years. This year, we produce 1.9 million customized suits and expect to exceed 2 million sets by the end of the year. Among them, the overseas market has grown by 70% compared to the same period last year, with sales of nearly 300 million US dollars

Looking into the reasons, Hu Dongmei said that under the trend of customization as a way of life, personalized customized clothing greatly meets people's diverse dressing needs and has become a new choice for more and more people. In this context, Dayang Group seized the opportunity and took the initiative to enter the high-end suit market as early as 2009, gradually moving towards intelligence, branding, and high-end.

Seize personalized customization, the road to the market is getting wider and wider. Personalized customization greatly meets people's diverse clothing needs, which is why we decided to enter the high-end fashion field from the beginning, "said Hu Dongmei." For example, suits, many overseas people choose to work from home, which requires relatively loose suits or knitted suits. Currently, we have developed these machine washable suits to further meet the overseas market

Aiming at the forefront of the industry, seizing opportunities of the times, and actively seeking transformation and upgrading are the new paths faced by many textile and clothing industries. Chinese formal suit factory

Today, Dayang Group has established long-term strategic partnerships with world-famous companies such as Aoyama, Aoki, Nordstrom, Macy's, Marks&Spencer, and has become one of the shareholders of Indochino, a Canadian Internet customization giant. Its marketing network covers 27 countries and regions, including the United States, Canada, the Netherlands, the United Kingdom, Australia, and Japan, and has opened nearly 1000 single cutting stores.

Digital Transformation - Assisting the Clothing Industry in 'Butterfly Transformation'

How long does it take from placing an order to putting on a high-end suit? The answer is that it only takes 3 days.

On the front-end, consumers enter the formal production process through the enterprise's self-developed multilingual and international information system platform, after selecting fabrics, participating in style design, remote 3D measurement and fitting, etc. On the backend, the intelligent system automatically analyzes the data of overseas customers to form pattern and material data, which is then transmitted to the cutting machine for automatic cutting within two hours. With the help of intelligent cutting systems, intelligent hanging systems, and palletizing robots, a customized suit can be made and packaged in just 3 days from placing the order to completion.

Behind this speed is the result of Dayang Group's transformation towards digital intelligent manufacturing. Chinese formal suit factory

In recent years, Dayang Group has relied on its independently developed information system platform to achieve a customized production mode of multiple varieties, small batches, high quality, and rapid response. In 2018, the first global flexible clothing intelligent customization factory was put into use. In September 2019, a new intelligent custom factory with an annual production capacity of 900000 pieces/suit sets was also completed and put into operation

At present, customers from all over the world can use a virtual fitting software independently developed by Dayang to accurately select styles, fabrics, and colors, and the fitting effect is clear at a glance. Allowing customers to define their own fashion, this technological innovation has been widely recognized among the customer base.

We have a research and development team of over 300 people, with an annual investment of 40 million yuan, "said Hu Dongmei." In order to grasp the market, research and development needs to take the lead. Nowadays, Dayang Group has achieved full coverage of intelligence, with six high-tech enterprises under its umbrella. Through the improvement of intelligent manufacturing efficiency, the company has further expanded its global market share and enhanced the quality of its products and services.

Intelligent production is the key to achieving leading development in the current textile and clothing industry. With the support of new generation information technologies such as artificial intelligence and big data, many domestic clothing companies, including Dayang Group, have built their own smart factories, and the clothing industry has achieved a "butterfly transformation" upgrade.

Following the trend - 'trend storm' brings new opportunities

Babies, this garment can be worn on both sides, hurry up and place your order! "Walking into the e-commerce live broadcast room of Dayang Group, several headlights, a row of phone racks, a computer, and several rows of clothes are lined up in a row. Every day, the anchor vividly displays the clothing produced by Dayang Group. The continuous order prompts and the gentle and sweet voice of the anchor in the live broadcast room make the small space particularly lively.

At present, the model of "anchor+e-commerce+market" provides unlimited possibilities for precision marketing for domestic clothing enterprises, and how to catch up with this trend is a problem faced by many enterprises. For this reason, this veteran clothing company has turned around and sought change again, seizing the domestic young clothing market.

 Chinese formal suit factory "The consumer group of this generation of young people has always been accompanied by the Internet and fashion, and we should seize this opportunity." Hu Dongmei said that in recent years, Dayang Group has specially recruited a large number of graduates to join the live broadcast, and plans to rebuild the floor to build a special live broadcast room, so as to expand and strengthen the clothing live broadcast industry.

In order to keep up with the trend of the times, Dayang Group has launched independent brands such as the light luxury fashion custom brand Kaimen Customization, the emerging fashion brand YOUSOKU, the student clothing brand KEYMEN KIDS, and the high-end custom swimwear brand Green Nianhua, further exploring the market for young people.

For the future development space of the domestic clothing industry, Hu Dongmei believes that the clothing industry also needs a process of guidance and cognition. With the iteration of consumers, the attitude of young people 'I will take care of my own life' will bring about a new 'trend storm'.

A hundred boats compete with each other, and the one who strives is the first; Chinese formal suit factory Thousand sails compete, the brave advance wins. Dayang Group actively seeks development, through intelligent transformation and digital upgrading, firmly standing at the forefront of the domestic and international clothing industry, becoming the backbone of the traditional textile and clothing industry's breakthrough, and providing a local model for China's manufacturing industry to transform and upgrade from large to strong.